Neglecting defensive campaigns, poor budget allocation, and ignoring placement adjustments are common Amazon ad mistakes. Focus on top placements, test ad types like Sponsored Brand Video, and optimize high-performing keywords to boost ROI.

Wasted ad spend on Amazon comes from irrelevant targeting, poor structure, and unoptimized bids. Use negative keywords, segment campaigns, and focus bids on high-converting placements. Regular analysis, testing, and strategic adjustments help minimize waste and boost ROI.

Amazon bid management requires strategic, data-driven adjustments. Use dynamic bidding and top-of-search placements to boost visibility, balancing manual control and automation. Continuous testing and optimization help manage ACOS and drive profitable growth.

Amazon video ads boost engagement, CTR, and ROAS with unique placements and storytelling. Short, engaging videos and A/B testing maximize performance. Sponsored Brand Video (SBV) often outperforms static ads, driving sales and competitiveness.

Learn how to prioritise high-performing campaigns, set smart budget rules, and align spending with business goals to maximise profitability and growth.

Parent Article: Everything to consider for Amazon advertising targeting