Increased organic share from 40% to 80%

Overview:
We took over this account in October 2021, and the results have been nothing short of incredible. Monthly revenue peaked at $175K, more than doubling from $80K. Over 9 of the last 15 months, we consistently brought in over $100K in revenue. The most significant win? We increased the organic share from 40% to 78%.

‍How We Did It:

‍Branded and Awareness Campaigns
We built a clear divide between branded and non-branded revenue. Branded campaigns were front and centre, with custom SB campaigns for awareness and SD retargeting to keep the brand top of mind.

‍Keyword Segregation for Strategic Spend
We didn’t just throw money at keywords. We did our homework with deep keyword research, grouped them by relevance and conversion potential, and then ran tight, focused campaigns. Each campaign had one keyword type, allowing us to strategically allocate spend where it mattered most.

‍Organic Rank Tracking & Bidding
Every week, we tracked organic keyword rankings using H10 at the product level. If rankings dipped, we adjusted bids accordingly. We also used the Search Query dashboard to analyse brand click share percentages and optimized bids based on trends. High-converting keywords and products got special attention through impression share reports, ensuring we scaled the right targets.

‍Smart Budget Utilization
We tested Amazon Marketing Stream strategies to avoid running out of budget. Budget rules were set up based on performance, ensuring funds were always directed towards winning campaigns.

‍Strategic Targeting to Minimise Wasted Spend
We created a targeting funnel that was all about efficiency. Constant investigation, testing, and evaluation allowed us to double down on what worked and cut what didn’t. Wasted spend was minimized, and every dollar counted towards growth.

‍Campaign Structure Split by Targeting, Match Type & Density
Scaling up wasn’t just about spending more—it was about structure. We implemented multiple campaigns tailored to different products, audiences, match types, and target densities to maximize impact.

‍Advanced Inventory Planning & Management
Our efforts weren’t just limited to ads. We examined stock levels based on quarterly forecasts and monthly sales analysis at the product level, ensuring inventory never held back growth.

‍Result:
In just 15 months, we transformed this brand’s Amazon presence. From a 40% organic share to 78%, from $80K in monthly revenue to a peak of $175K—this growth story is all about smart strategy, precise execution, and relentless optimization.