From $85k in monthly PPC revenue to $117k in 45 days!

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Increasing revenue through Amazon PPC campaigns is a constant balancing act between optimizing costs and maximizing returns. Recently, we took an account from $85,000 in monthly PPC revenue to  $117,000 in just 45 days. What makes this achievement even more impressive? We accomplished it with only a 2% increase in average ACOS, while improving several other key metrics.

In this post, I’ll break down how we achieved these results, the strategies we implemented, and what you can learn from our approach to scaling Amazon PPC revenue without sacrificing profitability.

The Big Picture: Profits Beyond ACOS

While a 2% increase in ACOS might seem like a setback, the broader impact shows a far more profitable picture. Here are some other metrics that factored into our success:

• 3% increase in organic sales: A higher volume of PPC traffic helped increase overall brand visibility, boosting organic sales along the way.
• 8% increase in new-to-brand (NTB) customers: We effectively attracted new customers, expanding the brand’s reach and customer base.
• 31% increase in page views: More exposure led to a substantial jump in page views, translating to more opportunities for conversion.

The takeaway? ACOS alone doesn’t tell the full story. A slight increase in ad spend can lead to a greater lift in revenue and customer acquisition, as long as the supporting metrics are heading in the right direction.

Key Strategies We Implemented to Drive Growth

Now let’s get into the details of how we achieved this 45-day growth spurt. These strategies formed the backbone of our success.

1. Product-Focused Campaigns - One of the first steps we took was launching campaigns that focused on specific products. We selected these products based on conversion rates, search volumes, customer lifetime value (CLV), and other crucial performance metrics. By honing in on top performers and products with high potential, we were able to concentrate our budget where it would yield the greatest returns.
2. Bid Optimization Using Impression Share Analysis - Next, we used impression share analysis to guide our bid adjustments. This tactic allowed us to pinpoint targets with low ACOS but also low impression share. By increasing bids on these low-visibility yet high-performing targets, we were able to capture more traffic and drive sales more efficiently.
3. Budget Rules for Smarter Spending - Managing ad budgets effectively is essential when scaling up, and that’s where budget rules came into play. We implemented dynamic budget rules that allowed us to allocate funds more efficiently. This way, we could increase spend where necessary without overshooting, ensuring we stayed on course to hit profitability goals.
4. Weekdays vs. Weekends: Optimizing for Conversion Trends - One of the most overlooked strategies is adjusting bids based on weekday versus weekend performance. Every account is different, and for this client, we found that conversions were significantly higher during weekdays. Knowing this, we became more aggressive with bids and budget allocation from Monday to Friday, which not only helped control costs but also drove more sales during high-conversion periods.

Additional Scaling Strategies

In addition to these core tactics, we applied a range of strategies that I’ve discussed in a previous post (linked in comments). Here’s a quick summary of those methods:

• Campaign Structure Optimization: We split campaigns by targeting type, match type, and target density. This clean structure made it easier to manage campaigns and track performance.
• Top of Search (TOS) Placements: Focusing on TOS placements helped us capture high-intent shoppers at the very top of their search results. This typically leads to better conversion rates, and we made sure to leverage it for the most profitable targets.
• Minimizing Wasted Spend: By regularly reviewing search term reports and targeting options, we identified underperforming keywords and placements, trimming the fat from the campaigns to maximize efficiency.
• Dynamic Bids – Up & Down: We utilized Amazon’s dynamic bidding feature to automatically adjust bids based on the likelihood of conversion. This allowed us to bid more aggressively when a sale seemed probable and scale back when conversion chances were slim.

Final Thoughts

Scaling Amazon PPC revenue from $85k to $117k in just 45 days is no small feat, but it’s entirely achievable with the right mix of strategies. Whether through product-focused campaigns, bid optimization, or budget rules, the goal is to create a scalable, sustainable framework for growth. And remember, while ACOS is important, don’t overlook the broader picture—improved organic sales, higher page views, and new customer acquisition are all critical to long-term success.

If you haven’t yet tested these strategies in your own campaigns, now is the time to start experimenting. You might just see similar growth in your own PPC efforts.

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