Increased PPC revenue by 50% from $38K to $57K in 30 days

We boosted PPC revenue by 50%, jumping from $38K to $57K in just 30 days using keyword segregation strategies.

‍Bonus: We achieved this with a 3% drop in average ACOS, driving profitability.

‍The Impact:41% increase in organic sales.43% increase in NTB customers.30% increase in page views.

‍What We Did:
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Keyword Segregation: Launched keyword-segregated campaigns with precise targeting.
‍Streamlined Campaigns: Kept it tight—only 35 keywords per campaign for maximum visibility.
‍Defensive & Offensive: Balanced competitor targeting with brand defense.
‍Dynamic Bidding: ROAS-driven bidding for top-converting traffic.
‍Budget Rules: Automated budget increases for efficiency.
‍Structured Approach: Split campaigns by targeting, match type, and density.
‍Top of Search: Focused on top-of-search placements.
‍Cut Wasted Spend: Identified and minimized inefficient spending.